What the toggle does
On October 14 French music streaming service Deezer said it is building a new toggle: when it's on, AI-generated tracks, albums and related artists no longer appear in search results. Deezer expects it to launch before the end of 2026. CEO Alexis Lanternier told TechCrunch there is clear user demand for filtering out AI music; Deezer cites a 2025 survey with Ipsos in which about 45% of its users wanted a way to remove AI music from their feeds.
Why now
The numbers say it all. Deezer launched an AI music detection tool in 2025 and has published upload data since: in early 2025, AI-generated tracks were about 10% of daily uploads; by July 2026 the share passed 50%, averaging about 90,000 tracks a day. In other words, more of the new music arriving on the platform each day is made by AI than by people.
Deezer hasn't published its detector's accuracy, nor said how the toggle will treat partly AI-made works, such as songs with real vocals over AI-generated backing tracks.
Platforms are taking different paths
Streaming services are diverging on AI music:
- Ban it: Bandcamp has refused AI-generated tracks since January;
- Don't pay for it: Tidal stopped paying users who upload AI music in June;
- Label it and don't recommend it: since August Spotify labels AI tracks and artists more prominently and excludes AI persona profiles from recommendations; according to Variety, Apple Music plans to label AI tracks by year-end;
- Let users choose: Deezer's toggle falls here, with the platform still accepting the music and listeners deciding whether to hear it.
For musicians, "is it AI-made?" is becoming a hard label in distribution; creators who use AI should learn each platform's rules ahead of time, including whether their work may be detected as AI and disappear from search as a result.