Nvidia Reportedly Buying Hugging Face for $12.9 Billion: Open Source AI's Public Shelf Would Change Hands, and Neither Company Has Said a Word

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The Information reported first on August 27, citing a person with knowledge of the agreement, that Nvidia has agreed to acquire Hugging Face for $12.9 billion. Accounts differ: Business Insider reported last week that talks would value the company above $13 billion but had not produced a signed agreement and could still fall apart, while CNBC's source would only confirm an acquisition "has been part of ongoing and recent talks." Neither company responded to requests for comment and no official announcement exists — TechCrunch noted Nvidia's silence is unusual, since it has historically moved fast to push back on reports it considers inaccurate. Hugging Face was valued at $4.5 billion in 2023 with roughly $150 million in annualized revenue.

Start with What Is Actually Established

This story has compressed in circulation into "Nvidia acquires Hugging Face," but the accounts differ and are worth lining up. The Information says agreed, at $12.9 billion, sourced to a person with knowledge of the agreement. Business Insider reported last week that the talks would value the company above $13 billion but had not yet produced a signed agreement and could still collapse. CNBC's source would confirm only that an acquisition has been part of ongoing and recent talks. Neither company has issued a statement or responded to comment requests. TechCrunch flagged one detail that functions as a weak signal: Nvidia has historically moved quickly to rebut reports it considers inaccurate, and has not here. Until an official announcement exists, treat this as reported but unconfirmed.

What Would Actually Be Bought

Founded in 2016, Hugging Face is one of the primary hubs where developers share and download open source models — structurally something like GitHub for models. For Nvidia the value is not the roughly $150 million in annualized revenue, which at $12.9 billion implies an absurd multiple. It is the position: the public shelf for open models, and the developers standing in front of it. There is a cloud angle too. Nvidia scaled back its own DGX Cloud business about a year ago, and Hugging Face already helps developers run models on rented compute — buying it would be a way back into that market without starting over. One fund manager told CNBC that Nvidia clearly wants vertical integration across the whole stack, "going from energy to foundational models and also to applications." Set against the recent run of moves — the $20 billion Groq licensing deal, the backstop on SB Energy's data center, the Marvell investment — the direction is consistent.

What It Means for Developers

Nothing changes in the near term: models remain downloadable, and weights and licenses do not change because equity did. What is worth watching over the medium term is threefold — whether hosting and inference pricing tilts toward Nvidia hardware, whether non-Nvidia backends (AMD, TPUs, assorted inference chips) keep first-class status on the platform, and whether community governance shifts from neutral hub toward vendor channel. That is the real reason to track this. The most important infrastructure in the open ecosystem has changed hands repeatedly in the past month — last week AWS acquired DuckLabs behind DuckDB, with DuckDB itself staying with its foundation; this week it is the model repository. Who owns the neutral public utilities is becoming a recurring question.

via: The Information, CNBC, TechCrunch, Bloomberg