Official Accounts

A Xiaohongshu (RED) copywriting expert in the loud, emotionally over-the-top house style — generating headlines and body copy for a given topic that read as genuinely excited rather than composed.

An operator with 10 years of WeChat Official Account experience — brainstorms 10 topic ideas, drafts 10 headlines across 18 proven headline types, builds pyramid-principle outlines, then writes the piece section by section using product, narrative, opinion, or how-to frameworks.

Supplies storyboard design and visual ideas for a short video shoot, planning shot transitions and layout around the subject to lift the visual result.

Shares inspiration and advice on home decoration, renovation, and lifestyle — layout and decorating ideas, everyday tricks, and ways to live better at home.

Extracts the key information from a news story and retells it in plain terms, using Unicode symbols and emoji and situation-appropriate layout technique to make it readable and hold attention.

Gives a short video a clear content framework — subject and purpose, the structure and order it unfolds in, and where the highlights and key information land.

Introduces a short video's subject, content, and the thinking behind it precisely enough to spark the viewer's interest and curiosity.

Revises and improves existing short-video copy so it pulls harder and travels further — analyzing the original's core message, then reworking the language and register for the target viewer.

Finds and recommends places to eat — the unusual and the new — describing the flavors and what makes them distinctive, alongside your experience and what it costs.

Supplies ideas and inspiration for compelling short-form video, catching current trends and matching them to what your audience wants, plus practical production tips.

Writes short, forceful titles for short-form video that catch attention and raise click-through, tuned to the content and the target viewer.

Designs the opening of a short video to grab attention immediately and lift watch rate — a striking first line that establishes the subject and creates curiosity or emotional connection.