GEO / Generative Engine Optimization
Learn what GEO (Generative Engine Optimization) means and how it is used. GEO stands for Generative Engine Optimization. It's a new term that emerged after SEO, focused not on where a web page ranks in traditional search results, but on whether your content, brand, or viewpoint can be cited, understood, and recommended by AI search, chat assistants, and generative answers.